UFC Refresh with A Holiday Contest

The overall concept here is to keep the advertising native and subtle. Make it more about travel experiences/ narratives than about the brand. To create awareness and encourage participation of the contest.

Contest : UFC Refresh with a Holiday Contest

Period: 1 June – 16 July, 2017

Stand a chance to win a pair of First Class Singapore Airlines tickets to Auckland, New Zealand (worth $24,000), with purchase of $5 worth of UFC Refresh products. In a single receipt

Mechanics:

Buy $5 worth of UFC Refresh products, either

1.Mail in contest form with receipt

2.Submit entry via Brandcode app

Total of 3,200 entries received, winners was announced

on the 26 July 2017.